Overview
Embark on a transformative journey with our M.A. Master Management (International Marketing) - 12 months program. Dive into key topics such as global market trends, consumer behavior, digital marketing strategies, and cross-cultural communication. Gain actionable insights to navigate the dynamic digital landscape and drive business growth on a global scale. Our comprehensive curriculum equips you with the skills and knowledge needed to excel in international marketing roles. Join us and unlock your potential to lead successful marketing campaigns, build strong brand presence, and make a lasting impact in the competitive world of international business.
Embark on a transformative journey with our M.A. Master Management (International Marketing) program, designed to equip you with the skills and knowledge needed to excel in the dynamic world of global marketing. Over the course of 12 months, you will delve into strategic marketing, consumer behavior, market research, and international business, preparing you to lead successful marketing campaigns on a global scale. Our expert faculty and industry partnerships ensure a practical and hands-on learning experience, giving you a competitive edge in the job market. Join us and become a master in international marketing!
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Entry requirements
The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.Course structure
• International Marketing Strategy• Consumer Behavior
• Global Brand Management
• Market Research
• Digital Marketing
• International Business Negotiation
• Cross-Cultural Communication
• Sales Management
• Supply Chain Management
• International Trade Regulations
Key learning outcomes of this course include understanding global market trends, developing effective marketing strategies for international markets, and mastering cross-cultural communication.
The industry relevance of this program is unparalleled, with a curriculum that is constantly updated to reflect the latest trends and best practices in international marketing.
One of the unique features of this course is the opportunity for students to gain hands-on experience through internships with leading multinational corporations.
Upon completion of the M.A. Master Management (International Marketing) - 12 months program, graduates will be well-equipped to pursue careers in a variety of roles such as international marketing manager, global brand manager, or market research analyst.
Overall, this course offers a comprehensive and practical approach to mastering the complexities of international marketing, making it an ideal choice for students looking to advance their careers in this competitive field.
Completing a Master's in Management (International Marketing) in just 12 months is essential for professionals looking to advance their careers in the competitive global market. This specialized program equips students with the necessary skills and knowledge to excel in international marketing roles, including market research, strategic planning, and cross-cultural communication.
According to the Office for National Statistics, the demand for marketing managers in the UK is expected to grow by 8% over the next decade. This indicates a strong need for qualified professionals with expertise in international marketing to drive business growth and expansion in the global marketplace.
| Industry | Projected Growth |
|---|---|
| Marketing Managers | 8% |
Career path
| Career Roles | Key Responsibilities |
|---|---|
| Marketing Manager | Developing marketing strategies and campaigns, analyzing market trends, and overseeing marketing team. |
| Brand Manager | Managing brand image, creating brand awareness, and developing brand positioning strategies. |
| International Sales Manager | Expanding sales in international markets, managing sales team, and developing sales strategies. |
| Market Research Analyst | Conducting market research, analyzing data, and providing insights for marketing decisions. |
| Product Manager | Developing product strategies, managing product lifecycle, and coordinating product launches. |